Squeeze
Pages, Reverse Squeeze Pages - I wonder how many different varieties
there are out there? If you don't know what a squeeze page is, it's a
web-page that encourages people to give you their name and email
address sometimes in exchange for a report or something. It remains
axiomatic that without a squeeze page on your site you don't get to
build a list and without a list, you can say goodbye to any serious,
long term money. How would you like to have lessons from a master that will build you a massive list.
Now
there are a huge number of resources out there that will show you how
to build a squeeze page and even software that will do it for you in a
kind of question and answer way - fill out the blanks and boxes and 'lo
and behold', you get yourself a squeeze page.
Sadly, such squeeze pages don't do the job. They suck .... seriously. I'm sure you've found that as well.
But NOW the answer is at hand. You want to see how?
The
guy I'm going to introduce you to is a seasoned marketer and probably
one of the most kick-ass copywriters around. I've discovered and
resourced for you a rather amazing video over one hour long.
This
video will totally change the way you think about squeeze pages. You
are going look over the master's shoulders while he works.
Listen to what Steven Schneidermann says about John Hostler. "What
makes him different is his tone. It has an edge to it that draws you
in, slaps you in the face (and calls you Susan), and makes you take out
your wallet and buy.
Now
admittedly such a tone may not be for everyone or every product, and
that's why John provides a menu of styles and voices for his
copywriting services. As a "pitch guy" John understands that the tone
of your sales copy has to be appropriate for your audience. So he
offers you copy with and without "sass." In fact, he [recently] had a
great special deal including your choice of a sales page, autoresponder
email series, or squeeze page along with one revision, site graphics
and a software package of your choice!"
Now
that offer is sadly closed. Interestingly even on that special offer,
John's price for a squeeze page was $695 and those bought in thought
this was a fabulous deal.
Well if $697 is fabulous, how much more fabulous is this 'over one hour', (actually 1-1/4 hours) sitting with John, watching this guy at work.