Your Product Title Goes Here

Your opening paragraph needs to draw the reader into your page and hold their interest. You could tell them the two or three major benefits they receive from reading this letter, or you could state a little known fact or ask a question that creates curiosity as to what you're about to reveal to them. (REVIEW SEVERAL OTHER MARKETERS SALES LETTERS FOR INSPIRATION & IDEAS)

[ Introduce yourself. What's your background and expertise? Why should they listen to you? Try to create credibility and establish yourself as an expert in this topic - but keep it to just a few short paragraphs]

Here, let your reader know that you understand their problem and how it feels to have that problem, or to want to achieve a particular goal. Build empathy with them by telling exactly how it feels to have that problem, or to want that goal.

Don't just tell them you understand - show them by describing their actual feelings!

You can provide just one solution (yours), or provide them a few solutions and then do a comparison and show why yours is the best solution.

Make sure your reader understands that your solution is a quick and easy way to end their "pain" and frustration or to reach their goal.

Nothing sells like a little "hands-on". This can be a demo of your product, or just a case study of how someone else has used your product.

Give your visitor an example of one of the techniques you reveal in your offer. Stress how easy it is to implement the technique as well as the benefit your visitor will receive from using it. One way to illustrate how easy your product is to use is to create a video showing how it works. It'll remove some doubt about their own ability to benefit from your offer.

Another great way to give an example of your product in use is to tell a success story about one of your customers who used your product or service and how they benefited.

Really pile it on. After the headline, this is the most important section. Use bullets, bolding, and italics to make this section stand out. You want to make sure that even the "skimmers" will see this section and pause to read it.

Its important to use testimonials but if you do not have any then as soon as you get them you need to add them

"Quote an important point verbatim right from the testimonial"...

This section is commonly known as "social proof". Your visitor wants some reassurance that what you say is true. You can say it 'till you're blue in the face, but that won't carry as much weight as someone else reaffirming what you've said.

They want to hear from other people who have benefited from using your product or service.

You want to create instant credibility with visitors who may have never heard of you before now. Social Proof (testimonials) from satisfied customers is the most fool-proof way to do that!

"Again, use a snippet from the following testimonial"...

The 'horizontal line' (just above) works with the snippet from the testimonial to separate the testimonials from multiple people and to create a visual break between your testimonials.

Before you 'launch' a new product, you may want to have a few people 'review' it for you and ask them for their comments. You can find these people from your own network of business associates, or just by asking on a popular forum.

Then, once you have a few customers, contact them and ask them for their comments, too. Be sure to ask for permission to use them in your promotional materials.

Personalize your testimonials as much as possible by publishing as much information as possible about the person providing the testimonial. Use their full name, city and state. If you can get it, you might want to ask them for a photo of themselves and include it (re-size any head-shots to a consistent size) at the top left of their testimonial.

The more details you provide, the more credibility you will earn from your testimonials.

If your visitor isn't ready to hear your offer at this point - they never will be. The sub-headline above needs to be your most powerful one (you want it to grab the attention of the "page skimmers").

If you want this sales page to convert well, make the offer irresistible! Make an offer that provides much more value than what you're asking them to spend.

If possible, build more value into your offer by including special bonuses, a no questions asked guarantee, free support, free upgrades, etc.

Spend a little time telling your customer why all these extras are valuable to them. Just as you told them the benefits of your main product, make sure they understand the benefits they receive from everything else in your offer!

Here is where I usually list all the videos with each having the time and brief description

Once You've Made Your Offer Irresistible...
Answer The One Question On Their Mind,
Give Them A Reason For Making
Such A Great Offer

In the last section you made an offer so good, that only a fool would pass it up - so now you have to answer this one last nagging question.

If your offer sounds too good to be true, tell them why you're able to offer them such a great deal.

You're over-stocked and need to clear space for new inventory, your supplier gave you a great price and you're passing the savings on to them, you worked a special deal with a supplier of some of your bonus items, or because your product is delivered as a digital download you have no printing costs to absorb ... whatever the reason, tell them. Set their minds at ease. (REVIEW SEVERAL OTHER MARKETERS SALES LETTERS FOR INSPIRATION & IDEAS)